SoDa Symposium: How Businesses Leverage Data to Engage Customers and Employees, presented by Smith Analytics Consortium (SAC) at the R.H. Smith School of Business, a SoDa Affiliate Organization
"The mission of the Smith Analytics Consortium is to inspire and facilitate innovation in analytics among students, faculty, and the larger business community by providing opportunities for networking, thought leadership, and collaboration. Additionally, the Smith Analytics Consortium aims to support the mission of the Smith School by providing the perspective of business leaders and organizing co-curricular activities to enhance the Smith experience for all students — both in and out of the classroom.
• Overview of Analytics of Smith
Wedad Elmaghraby will provide an overview of analytics research at Smith and the activities sponsored by the Smith Analytics Consortium (SAC).
• Social Media and Content Engagement
Wendy Moe will provide an overview of her research in the area of social media analytics, online behavioral dynamics, and the role of content.
• Congestion in Online Marketplaces
Ashish Kabra will discuss how low friction “applications"" online marketplaces (think swiping in dating apps) can result in inefficiency and describe an empirical study with a quasi-experiment in how an intervention performs.
• HR tech & Pay equity
Margret Bjarnadottir will highlight some of the challenges of People Analytics and showcase how innovative use of algorithms and optimization can be used to support pay equity at an organizational level.