Why planning is so much more important than the plan. Building on Webinar 1, we will discuss the process of building a better strategy. In essence, your value proposition serves as the baseline of “what to do”. The strategic planning process takes the “what” and tries to find the best ways “how to do it”. While there is eventually a plan emerging, the webinar will stress the importance of planning over plan - it is far more critical that you constantly check and recheck your strategy. Gifted strategic thinkers will, for example, scan the competitive environment for clues to improve their strategy. From a practitioner’s perspective, the session will introduce a list of 12 characteristics for a useful strategic plan.